Tonga has launched its new tourism marketing campaign in New Zealand and Australia on 12 May, featuring advertising on television and outdoor billboards in New Zealand, and online advertising in both countries. Using the tagline “the True South Pacific”, the campaign has been designed to highlight the unique aspects of Tonga and the wide range of holiday options available across the 176 islands that make up the Kingdom. Running through May and June, the campaign will raise awareness and offer holiday options to Kiwis and Aussies just as they make decisions about their winter South Pacific holidays.
Tonga’s Prime Minister and Acting Minister for Commerce, Tourism and Labour, Lord Tu’ivakano said that “this is a difficult time for Tonga’s tourism sector, and this new campaign demonstrates Government’s commitment to boosting tourism development”. Lord Tu’ivakano added that “Tourism is Government’s top priority for economic development and the potential to spur connecting economic activities in the Kingdom is vital. Recent market research shows awareness of Tonga as a holiday destination is relatively low, so investing in this profile-building campaign starting in 2013 is an essential part of our plan to boost tourism growth”, he said.